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FIAT AND CHRYSLER….Today’s news reports say that Fiat is planning to establish a “partnership” with Chrysler:

Under terms of a pact that is being hammered out, Fiat is likely to take a 35% stake in Chrysler by the middle of this year. It would have the option of increasing that to as much as 55%, these people said.

Fiat wouldn’t immediately put cash into Chrysler, but would obtain its stake mainly in exchange for covering the cost of retooling a Chrysler plant to produce one or more Fiat models to be sold in the U.S., these people said. Fiat would also provide engine and transmission technology to help Chrysler introduce new, fuel-efficient small cars, they said.

My first thought when I read this was, how did Chrysler manage to find someone dumb enough to want a stake in their company? But then I read a little more closely. Fiat isn’t actually buying anything. Chrysler is apparently going to fork over a 35% stake to them in return for Fiat taking over one of its factories. It’s true that that 35% stake is probably worth nothing, but unless I’m reading this wrong, Fiat is basically getting the use of a Chrysler plant for free. I guess that’s not a bad deal for them.

And for Chrysler? Beats me. It’s hard to believe they’re really all that desperate for Fiat’s engine and transmission technology, but maybe it’s worth it to them just to save themselves the cost of shuttering a plant. Or something. But in any case, nobody would be dumb enough to actually invest in Chrysler, would they?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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