Friday Valentine Cat Blogging – 15 February 2013

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It’s not too late for some Valentine’s Day catblogging, is it? Of course not. Today I have two cats for you. On the top is a picture from one of my childhood books, The Valentine Cat. It features a poor-but-honest shoemaker’s apprentice, an evil chimney sweep, and a good-hearted princess. Plus a cat, who the evil chimney sweep lures away and uses to clean chimneys. I’m afraid to ask where the author got the idea of cleaning chimneys by lowering a cat down the flue, but it does serve a plot point by covering up the cat’s distinctive heart marking. In the end, as you can guess, everything turns out well for the shoemaker and the princess (and the cat), but not so well for the evil chimney sweep. Let that be a lesson to you.

Right below that, we have our other Valentine Cat, with her own distinctive white mark on her forehead. It’s sort of valentine-shaped if you cross your eyes and, um — oh, forget it. It’s just not valentine-shaped, is it? Such a pity. But Domino is curled up under a valentine-themed quilt called “Key to my Heart.” The hearts are appliquéd on, and it was made in 1991, when Marian and I were engaged. It’s machine stitched and hand quilted.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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