You Need to See These 5 Shocking Facts About Money in the 2012 Elections

Sheldon Adelson.Photo by Color China Photos/Zuma Press

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Not since the years before the Watergate scandal has a small cadre of mega-donors influenced our elections as much as wealthy givers such as casino tycoon Sheldon Adelson, DreamWorks Animation CEO Jeffrey Katzenberg, Texas homebuilder Bob Perry, and Chicago media mogul Fred Eychaner did in 2012. These men and a few dozen others pumped hundreds of millions of dollars into super-PACs and shadowy nonprofits and raised tens of millions more for presidential and Congressional campaigns.

Now, a new report titled “Billion-Dollar Democracy” by the Demos think tank and the US Public Interest Research Group, both left-of-center groups, distills all the fundraising and spending on last year’s elections and spits out an array of eye-popping factoids about where all the money came from (or most of it, at least) and how it was spent. It is vital information as reporters, activists, and others try to make sense of an election season full of firsts—the first full cycle since the 2010 Citizens United decision, the first $1 billion campaign (Obama), and the first presidential race in which both major candidates rejected public financing.

I’ve plucked out five must-see highlights from the report, with graphics courtesy of Demos and US PIRG:

32

It took just 32 of the biggest super-PAC donors to match the total giving—$313 million—by every single small-dollar donor to Barack Obama’s and Mitt Romney’s campaigns combined. Donors who give less than $200 aren’t disclosed, but it’s at least 3.7 million people.

Source: Demos and U.S. PIRG Education Fund analysis of FEC and Sunlight Foundation data.


159 donors

A tiny sliver of the American population supplied most of the money super-PACs used during the 2012 campaign season. How tiny? Sixty percent of all super-PAC donations came from just 159 people.

Source: Demos and U.S. PIRG Education Fund analysis of FEC and Sunlight Foundation data.


31%

Of the $1.03 billion outside groups spent last election cycle, 31 percent was “dark money,” meaning we don’t know who gave the money or where it came from.

Source: Demos and U.S. PIRG Education Fund analysis of FEC and Sunlight Foundation data.


58%

Dark money fueled a huge chunk of those TV attack ads you noticed during commercial breaks for Parks and Recreation. Fifty-eight percent of outside groups’ TV spending on the presidential race was funded by dark money.

Source: The Washington Post, “Mad Money.”


322,000 average Americans

It would take 322,000 middle-income Americans—say, the entire population of Anaheim, Calif., minus a few thousand folks—giving 0.37 percent of their net worth to match casino magnate Sheldon Adelson’s $91.8 million, which was 0.37 percent of his net worth. Forbes estimates Adelson’s fortune at $20.5 billion.

Source: D?mos and U.S. PIRG Education Fund analysis of FEC and Sunlight Foun- dation data.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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