The 2012 Election’s Price Tag: $7 Billion

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The final campaign filings are in, and we can now put a price tag on the 2012 elections: $7 billion.

That’s how much candidates, parties, PACs, super-PACs, and politically active nonprofits spent last year to influence races up and down the ballot. As Politico reported, Ellen Weintraub, the chairwoman of the Federal Election Commission, announced the $7 billion figure this week. Candidates spent the bulk of the 2012 total, at $3.2 billion, while parties spent $2 billion and outside groups $2.1 billion.

The FEC’s $7 billion figure is about a billion dollars more than what transparency groups had projected for 2012. It’s the most money ever spent during one election cycle in US history, a cycle in which Barack Obama became the first $1 billion candidate, both Obama and Romney rejected public financing, and outside spending soared to levels never before seen in the post-Watergate era.

Here’s more from Politico on 2012’s $7 billion price tag:

“It’s obviously only an estimate,” Weintraub told Politico. “It’s really hard to come up with ‘the number.'” And Weintraub said future elections could see even more spending.

“It’s a lot of money. Every presidential election is the most expensive ever. Elections don’t get cheaper,” she added. Spending in the first post-Citizens United presidential election exploded as the FEC remained gridlocked on critical issues. Three years after the Supreme Court ruling that changed the campaign finance system, the FEC has yet to change its regulations to address the decision.

The agency also found that despite the proliferation of super PACs, traditional political action committees outspent the new breed. Of the total spending by outside committees, $1.2 billion was spent by traditional PACs and $950 million was spent by super PACs.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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