Mother Jones’ Portlandia Cameo

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When I was growing up in the Portland suburbs, the city was pretty much like it is now: a bunch of hyperliterate nerds wearing flannel and Doc Martens, riding their bicycles to go read in coffeeshops because it was too freaking cold/rainy/depressing to do anything else. The city is still largely the same: when I visited for Christmas, I ate lunch in a cafe across from the city’s public library, and there were more people there than at Macy’s. After that I went to Powell’s, the city’s Jurassic Park-sized independent bookstore, which had a checkout line an hour-long. So yeah, it would be fair to say Portlanders like to read.

The new IFC television series Portlandia gets the city’s reading addiction right, and a recent promo even mentioned Mother Jones. In the clip below, two Portlanders start checking each other’s literary chops. It starts off easy, with the softball question: “Did you read that thing in the New Yorker last month about golf being an analogy for marriage?” Then it starts to get tougher, name-dropping McSweeney’s and Mother Jones. “Did you read that thing in Mother Jones about eco-chairs and eco-ways to sit?”

I’m glad the show’s writers associate Mother Jones with environmental coverage, because we do make it a priority. But eco-ways to sit? Okay, okay, we get it, you think we’re a bunch of hippies. Well, I’ll have you know I went to Starbucks this morning, and I felt only the briefest flash of guilt when I realized I’d forgotten my reusable ceramic travel cup. But then again, I am typing this blog post on a biodegradable corn-plastic computer powered by the sun during the day and gases from organic compost at night.

After the Mother Jones mention, the “did you read?” questions fly fast and heavy. SpinWall Street Journal? BoingBoing? Oh yeah? What about Willamette WeekSF Weekly? The Seattle Stranger? It’s well worth 113 seconds. Portlandia starts January 21, but I don’t know if I’ll have time to watch it. I might be busy reading.

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Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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