Kasich Allies Spend Big on Last-Ditch Ohio Ad Blitz

Screenshot from a pro-Issue 2 ad by Building a Better Ohio.<a href="http://www.youtube.com/watch?v=5XAfezxs4iI&feature=player_profilepage">Better Ohio</a>/You Tube

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


If the polls are right, labor unions stand on the brink of arguably their biggest victory of 2011 if they succeed in repealing Ohio Gov. John Kasich’s anti-union bill, known as SB 5. The bill would outlaw strikes, make the state’s 350,000 public workers pay more for their pensions and health care, and sharply curb collective bargaining rights.

But Kasich’s allies are gritting their teeth and fighting like hell in the final days before the November 8 vote. As Greg Sargent reports, pro-SB 5 groups, led by Building a Better Ohio, are readying a multimillion-dollar ad blitz to defend SB 5.

Sargent breaks down the last-ditch TV barrage:

  • Building a Better Ohio—the leading conservative group in the Ohio battle that is partly bankrolled by private sector interests—has booked a total of $1.8 million in Ohio broadcast and cable time from November 2-8.
  • Restoring America—a shadowy group which is reported to have been funded by a single donor during a recent battle in Kentucky—has booked $448,000 in Ohio broadcast and cable time from November 3-8.
  • Citizens United, the well-known conservative group, has booked a total of $101,070 in Ohio broadcast and cable time from November 4-8. (A group spokesman confirmed the figure.)

That’s a total of over $2.2 million. Meanwhile, a source close to labor’s We Are Ohio says the pro union forces have booked around $1.8 million in air time, which means they may get outspent by at least half a million in the final stretch.

Those figures don’t include spending by Mary Cheney’s Alliance for America’s Future, a shadowy political group based in Virginia that vowed to spend “over seven figures” backing SB 5. Cheney’s group has been dumping misleading mailers into Ohio, which I reported on here. Also unmentioned: Make Ohio Great, an outside spending group bankrolled by the Republican Governors Association, and the advocacy groups FreedomWorks and Americans for Prosperity, all of which are pumping money into Ohio to make up for the cash and organizational advantage of We Are Ohio, the labor-backed group trying to repeal Kasich’s bill. We Are Ohio has outspent its primary opponent, Building a Better Ohio, by more than a four-to-one margin. BBO’s late cash blitz won’t really close that spending gap—but it comes at a time when such ads pack the most punch and can reshape opinions before voters head to polls.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate