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The day is young, but I think we already have a winner in the least useful poll category. The latest from the ABC News/Washington Post poll shows that most people are in favor of the sequester but opposed to its specific cuts in the military.

Well, of course they are. But phrasing it this way is deeply misleading. People are always in favor of “budget cuts,” and they’re always opposed to cuts in actual programs when they’re mentioned by name. This poll is deliberately phrased to make it seem as if the public supports domestic cuts but not military cuts, and that simply isn’t true. The second question could have been about Social Security or road building or the FBI or education or anything else, and it would have gotten about 60 percent opposed. This has been true for approximately as long as polls have been conducted.

The ABC News report that passes along these poll results makes a teensy little nod to this well-known fact at the tail end of the story, noting that “support for budget cuts in general may be easier to express than support for cuts in particular programs.” This is about as opaque a reference as you could imagine. What’s the point of all this? It’s so deliberately deceptive that it’s hard to make sense of.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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