‘First Read’ Folly

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I’m usually a fan of MSNBC’s First Read, a newsletter written by NBC reporters Chuck Todd, Mark Murray, and Domenico Montanaro that drops in your email box every morning. It’s heavily weighted toward politics and optics, and discusses virtually nothing about policy, but in that way it’s a good guide to the daily obsessions of the mainstream media.

But this line from today’s edition, about Obama’s just-concluded overseas trips, strikes me as strange:

Was the trip a success? While the president didn’t get Europeans to commit to a stimulus and didn’t get more combat troops for Afghanistan, it’s hard to say that it wasn’t a P.R. triumph. The reception Obama got from world leaders was extraordinary, and the latest New York Times/CBS poll suggests he got a bump in his poll numbers. But his presidency won’t be judged what happened on this trip; rather, it will be judged on what happens afterward.

Isn’t that true about all polling? Why add this little disclaimer now? First Read cites polls all the time. Like I said, optics not policy. If the writers are going to note here that the public’s opinion of Obama’s trip is ultimately ephemeral and the long-term real-world effects of his governance are what really matters (which is obviously true), shouldn’t they do that next time they tout an NBC poll? A new NBC News/Wall Street Journal poll shows that in the wake of GM’s bankruptcy, Obama’s favorability has dropped 15 points. But that is not a crisis for the President; his presidency won’t be judged on these events, but on whether or not the auto industry can eventually be saved and if the economy returns to form. I’m willing to bet I never see that sentence.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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