Sign of the Apocalypse (Or: Kerry’s Running Again)

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Always ahead of the pack, John Kerry is trying to regain some political traction by sending out letters attacking Joe Lieberman.

So he’s running. Need more evidence? Follow the money.

Sen. John Kerry (Mass.) is willing to use nearly $14 million left over from his 2004 presidential bid to narrow the fundraising lead of his chief rival for the Democratic nomination, Sen. Hillary Rodham Clinton (N.Y.).His 2004 nest egg has given Kerry the luxury of focusing his efforts on raising money for Democratic candidates rather than worrying about money for his own 2008 Senate reelection race or about courting donors for another presidential run….

But using 2004 funds in a Democratic primary is certain to spark criticism from Democrats still angry that Kerry didn’t spend all of his available resources to defeat Bush.

“The money is available. It’s a loaded gun, whether he runs for president or Senate reelection,” a Kerry aide said. “But Kerry’s focus in 2006 is delivering for the party and getting Democrats elected, as evidenced by his aggressive fundraising for critical House and Senate seats and local races across the country.”

Kerry’s aides are highlighting the funds to dull the glitter of Monday’s news that Clinton has raised $44 million for her reelection race against weak Republican competition and has $22 million in her Senate campaign’s bank account.

Make it stop.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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