Chart of the Day: Democrats and the White Working Class #2

Yesterday I challenged you to figure out why working-class white voters identified themselves with the Democratic Party quite stably for nearly two decades—including 2008, when about half of them voted for Obama—but then suddenly abandoned the party in big numbers starting a year after Obama was elected. The most common guess had to do with the tanking of the economy, but that doesn’t really work. There have have been good times and bad times ever since World War II, and the bad times don’t routinely cause working class whites to abandon the Democratic Party. Besides, if that were the case, you’d expect this group to steadily return to the party after about 2012, when the economy recovered. They didn’t.

No, it’s something else. To help you out, here’s another chart. It’s from the Wall Street Journal, and it shows gun sales suddenly rising starting in 2009 and then suddenly slumping after 2016. Sales were high during the Obama era, and only during the Obama era.

What could be the cause of this? Whatever could be the cause?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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