The McChrystal PR Campaign Goes Awry

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So, um, how are things going in Afghanistan?

An article out this week in “Rolling Stone” magazine depicts Gen. Stanley McChrystal as a lone wolf on the outs with many important figures in the Obama administration and unable to convince even some of his own soldiers that his strategy can win the war. A band of McChrystal’s profane, irreverent aides are quoted mocking Vice President Joe Biden and Richard Holbrooke, the special U.S. representative for Afghanistan and Pakistan.

….The article claims McChrystal has seized control of the war “by never taking his eye off the real enemy: The wimps in the White House.”

Ouch. The Wall Street Journal describes the piece this way:

Comments in the article attributed to anonymous McChrystal aides are particularly harsh towards some senior members of the Obama administration, including National Security Adviser James Jones, and other leading politicians, like Sens. John Kerry (D., Mass.) and John McCain (R., Ariz). They also make some unflattering references to President Barack Obama himself, saying the president didn’t seem to know who McChrystal was when he appointed him to run the war early last year.

Apparently McChrystal’s biggest beef is with Karl Eikenberry, which is hardly surprising since Eikenberry leaked a cable last year that essentially said McChrystal’s strategy for Afghanistan was hopeless. Marc Ambinder provides some background here, and ends with this: “Within hours after today’s Rolling Stone story broke, McChrystal was called by the White House, the Secretary of Defense, and the Chairman of the Joint Chiefs of Staff. They were not happy.” I don’t suppose they were.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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