The Women’s March Has Gotten Much Smaller. That’s Partly by Design.

Saturday’s event will have a sharper focus, as the energy of the first march has moved to state-level action.

An estimated 100,000 people attended the Women's March in Washington, DC, on January 19th, 2019.Jose Luis Magana/AP

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Three years ago, nearly half a million women and their allies descended on the nation’s capital to showcase their outrage over the election of Donald Trump and launch a new movement for women’s equality. On Saturday, fewer than 10,000 participants are expected to attend the fourth annual Women’s March in Washington, DC. But to leaders of women’s movements around the country, the decline doesn’t represent a collapse of women’s activism, but rather a channeling of the energy of the 2017 Women’s March into more tangible causes at the state and local level across the country. 

“I see the Women’s March from 2017 as a very public statement,” says Hilary Levey Friedman, president of the Rhode Island chapter of the National Organization for Women, who participated in the 2017 Rhode Island Women’s March. She adds, “Of course that same event just isn’t going to get the same continued attention, but that doesn’t mean that that power and interest has dissipated. It just means that people are learning to harness it on specific things.”  

Rhode Island is at the center of that new effort. State legislatures passed more bills to protect abortion rights in 2019 than in the previous 10 years combined. Rhode Island hadn’t adopted pro-choice legislation in more than 40 years when it passed a bill in June to guarantee the right to an abortion in case Roe v. Wade is struck down.

Kelly Nevins became executive director of the Women’s Fund of Rhode Island, a local nonprofit that invests in women and girls, just two weeks before the election of Donald Trump. She remembers the rush of activism that followed the 2017 Women’s March. “We had been fairly quiet for a while,” says Nevins, “but when all of that happened, there was a surge of people, particularly of women, that felt that women’s rights were being attacked and had a thirst and interest for doing something local.” 

Nevins’ organization joined with several other groups, including the Womxn Project, the Rhode Island chapter of NOW, and Planned Parenthood of Southern New England, to push the Rhode Island state legislature to pass the abortion rights bill last year. This was a massive feat in the country’s most Catholic state, where several top Democratic lawmakers had been endorsed by Rhode Island Right to Life, an anti-abortion group. Nevins credits the show of force at the Women’s March with empowering women.

Still, 2019 was hardly a slam dunk for women’s rights. The onslaught of abortion bans, primarily in the South and Midwest, demoralized many women and may have left many feeling that there was nothing to celebrate three years after Trump’s inauguration. 

The declining number of marchers may also have to do with the controversy surrounding last year’s march. Tamika Mallory, one of the co-presidents of the 2019 march, was criticized for attending an event with Nation of Islam leader Louis Farrakhan, where he recited anti-Semitic conspiracy theories. Sources told Tablet magazine that Mallory had said Jewish people were particularly guilty of exploiting black and brown people and were leaders of the slave trade. The Women’s March later issued a statement disavowing Farrakhan and anti-Semitism. Mallory ultimately stepped down. Amid the controversy, so did two other leaders of the march, Linda Sarsour, a Palestinian-American activist, and Bob Bland, a fashion designer and activist.

Meanwhile, some activists had begun to question whether the original march represented real activism or just dissatisfaction with Trump’s election.

Isa Noyola, a trans Latina activist and a new member of the march’s executive board, acknowledges previous critiques of the march and believes that despite the smaller crowds, this year’s march will be a productive and intersectional space. “I was not a part of the first marches, nor did I feel represented,” explains Noyola, adding, “I was very critical in the beginning.” As someone involved in activism for most of her life, she felt that the original march struggled to center marginalized communities that had already been engaged in fights for equality long before the march’s inception. She also thought it had a hard time connecting to grassroots organizers. 

One of the biggest changes this year will be a focus on four core issues—reproductive rights, immigration, gender-based violence, and climate change—marking a departure from the broad scope of the first march. Noyola says this year’s march will highlight global movements for women’s liberation and grassroots activism. There will be no speakers or celebrity guest stars. Instead, the Chilean protest group Lastesis will lead demonstrators on a march to the White House, where they will perform a rendition of “Un violador en tu camino” (“A rapist in your path”), a Chilean anthem that has come to represent global movements against gender-based violence. 

“This is a marathon, not a sprint,” says Noyola. “For folks not showing up, there’s so many opportunities to show up in your local communities, your local organizing.” 

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate