People Actually Buying In Rainbows

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mojo-photo-inrainbowscover5.JPGHey, so there was this band, they put an album out on the intertubes? You might remember it: they’d send you the album through the tubes, and then you’d take the album out of the little truck and put in as much money as you wanted and send it back to them through the return tube. It was a lot of fun. But that was months ago. So, nine days ago, Radiohead’s In Rainbows materialized in actual stores on actual CDs (and vinyl!) and there was some question over how it would sell, seeing as how the kids have had unfettered access to 160kbps mp3s for a while. Turns out they needn’t have worried: In Rainbows landed at #1 on the Billboard album charts in the US, achieving the same feat in the UK.

However, like most pieces of news from the music industry these days, this is mostly just a sign of how bad things have become.

The hard copy of In Rainbows sold 122,000 copies this week to land at the top spot, but only four years ago, the band’s last album Hail to the Thief sold over 300,000 copies its first week, and that was only good for #3. There are definitely fewer big releases to contend with the first week of the year, but still

Sales figures for the internet “name your own price” experiment have not been released, although frontman Thom Yorke did tell an interviewer that 15 people actually paid the maximum price of £99.99 ($196.53). Jeez, the CD box set with a book and eight extra tracks was only $109 at the record store I was at. And no, I didn’t buy it.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

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