$1 Ethanol Isn’t Innovation, It’s a Commitment to Business as Usual

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


tires.jpg

Americans do not reduce. We may reuse, and we may recycle, but our economic system is predicated on steady consumption. So it makes sense that while trying to invent our way out of the consequences of global warming, we would seize upon those ideas that encouraged us to, well, consume. In other words, business as usual.

Today’s quick fix is brought to us by Coskata. This Illinois-based energy startup, thanks to a hefty investment from GM, has already announced its triumph in the race for a new global energy source. The winning product? Bargain ethanol. Coskata’s innovative technology, which lets anaerobic “patented microorganisms” eat syngas (a carbon monoxide and hydrogen compound formed by processing biomass such as corn husks), allows the company to produce waste-free ethanol from almost anything you give them: tires, factory waste, switchgrass, you name it.

What’s more, says the company, because its process can convert so many different types of material into essentially pure ethanol, the fuel could be locally produced anywhere in the world. Each gallon will generate nearly eight times as much energy as it takes to make it, and the product reduces carbon emissions by 84%. The production cost of this miracle fuel? $1 per gallon.

Don’t get me wrong. It sounds incredible. And though some of the company’s claims may be overenthusiastic, the underlying premise—that all of our scraps could make a whole lotta energy—is essentially sound. There’s a danger, however, in hyping solutions to our energy problems that don’t require people to change a single habit, or even to know any more about where their fuel comes from.

One of the attractions of corn-based ethanol was the ease with which it could be substituted for regular fuel: sell enough of it to your local gas stations, and as long as his car kept moving Joe Driver wouldn’t even notice the difference. But debates over peak oil and fealty to “energy independence” obscure widespread denial of the fact that it is not just our energy supplies, but our lifestyle that is absolutely unsustainable. Coskata could fill every gas pump in the world with truck-tire ethanol, and it wouldn’t change the fact that at some point there won’t be enough truck tires. Our oil needs are a problem, but our energy needs are a bigger one.

To reiterate: I’m all for technology that reduces emissions, shrinks landfills, and otherwise makes use of all that we currently throw away. And if Coskata really does get its production facilities up and running by 2011, as it claims it can, I’ll happily get in line. But in the interest of long-term survival, it’d be nice to see someone devote the same kinds of resources to livable city design, efficient and far-reaching mass transit, and local economies. Unfortunately, scaling down does not a profit make.

—Casey Miner

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate