If It Looks Like A Duck, Music Industry Edition

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Joel Tenenbaum has been ordered to pay $675,000, or $22,500 per song, for downloading and sharing a few dozen songs on Kazaa. That sounds unfair because it is. It’s also incredibly stupid. The Recording Industry Association of America’s litigation strategy can only work for so long. Soon, electronic storage capacity will be so great that you will be able to fit every song ever recorded onto a single flash memory drive. You’ll be able to hand your friends every song ever over lunch in the school cafeteria. That kind of piracy won’t be legal, but it won’t be traceable, either.

The music industry’s big problem is that its business model relies on selling copies of something that can be copied for free. If you could duplicate Lexuses in the comfort of your own home for free, Lexuses would be a lot harder to sell, too.

Journalism has a similar problem. The marginal cost of reproducing a newspaper article on the internet is zero. Command-C, Command-V. But you don’t see the New York Times suing grad students who are printing out its articles or copying and pasting them into Word documents. And you definitely don’t see the Times convincing juries to fine people hundreds of thousands of dollars for sharing its articles with their friends.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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