November/December 2008 Issue

Six Celebs Who Almost Get It

Green hypes and gripes about Brad Pitt, Natalie Portman, Miley Cyrus, and more.

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Leonardo DiCaprio
Hype: Lives in a solar-powered house; made global-warming flick The 11th Hour; currently documenting the green makeover of tornado-ravaged Greensburg, Kansas.
Gripe: In 1999 Thai citizens sued the producers of The Beach for permanently damaging the islands’ dune ecosystems; in 2005 DiCaprio bought a pristine, 104-acre island off the coast of Belize to turn into a resort.

Miley Cyrus
Hype: Proceeds from sales of her 8×10 autographed glossy photos benefit environmental education.
Gripe: The Center for Environmental Health found high lead levels in Hannah Montana backpacks, purses, and wallets.

Laurie David
Hype: The Huffington Post blogger, NRDC activist, and pal to Al Gore has raised millions of dollars to fight global warming by hosting ecosalons in her homes.
Gripe: The utility bill from her multimillion-dollar homes in Pacific Palisades and Martha’s Vineyard will take some serious credits to offset.

Soleil Moon Frye
Hype: Former Punky Brewster star co-owns the Little Seed, a green children’s boutique in Los Angeles.
Gripe: Sixty crayons in a basket is $147. An environmentally friendly birch-wood high chair with a phthalate-free plastic tray runs $250.

Brad Pitt
Hype: After Hurricane Katrina, Pitt dropped $5 million to build 150 affordable, environmentally sound houses in New Orleans’ Lower Ninth Ward.
Gripe: His 1,000-acre estate in France has 35 bedrooms, a lake, a pool, a moat, a vineyard, and a forest.

Natalie Portman
Hype: In 2008 she launched her own cruelty-free vegan shoe line.
Gripe: Pay up to $385 for a pair of Portmans—or get your plastic kicks at Wal-Mart, where a pair of Crocs knockoffs goes for $6.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

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Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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