Consumer Retorts: Tanning Salons

Is fake baking really the best way to get vitamin D?

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CONSUMER RETORTS

Consumer Retorts

Tanning Salon Con

Is fake baking really the best way to get your vitamin D?

EXPOSURE TO UV LIGHT can cause skin cancer, but according to the Indoor Tanning Association, it’s also “the only way to help the body manufacture the vitamin D it needs.” This argument for fake baking has caught on in colder climates: Remember Sarah Palin‘s personal tanning bed? Technically, the ITA is correct, says Mayo Clinic endocrinologist Kurt Kennell: Soaking up UV rays is the only way to get your body to convert cholesterol into vitamin D. But popping 30 nanograms of the vitamin in the form of daily supplements also gives you all you need cheaply and with no risk of cancer, says Kennell. But the ITA makes it sound like a chore: “One would have to consume ten glasses of fortified juices or milk every day of the year,” its website states. Asked why the ITA insists that tanning is the only way to make Vitamin D, spokeswoman Sarah Longwell explains, “If you’re a supplement company, you can promote the supplement. But we are the Indoor Tanning Association.”—K.B.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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