The Big Day For the Most Important Number on Earth

Can you build a global movement around an arcane point of scientific data? We’re about to find out.

Image by Flikr user <a href="http://www.flickr.com/photos/nattu/">nattu</a>

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Nearly two decades after writing a book that popularized the term “global warming,” MoJo contributing writer Bill McKibben founded 350.org. He is chronicling his journey into organizing with a series of columns leading up to the global climate summit in Copenhagen this December. You can find the others here. And you can put yourself on the cover of MoJo‘s special issue on climate change here.

If you’ve worked on a political campaign, you can imagine what our office looks like about now. We’ve set up temporary HQ in a few rooms in lower Manhattan, and the pizza boxes are stacked toward the ceiling. Everyone—me especially—is starting to look a little frazzled, and the stereo is increasingly punked out. Loud is good past a certain point of fatigue.

But this campaign is a little different, not quite as desperate. We don’t have to wait till the last minute for the results to come in. We’ve got our little scorecard on the front page of the 350.org website, and lately it’s been telling nothing but good news. Every hour or so the number of actions spikes upward—we went past 4,800 about an hour ago. And the 172nd country just came on board (that would be the Seychelles Islands). Already, by a huge margin, this will be the most widespread political action in the planet’s history. (The closest competitor we’ve found: 120 nations participating in the Stand Up Against Poverty campaign). 

Photos from flickr site Featured Global 350 Actions.

I’m bragging of course—some of this is just pure organizer ego. Mostly, though, I’m excited for two reasons. One, we’ve proved that science isn’t too complicated for people to understand. If you’d asked, 18 months ago, Can you get the world to rally around an arcane point of scientific data, I think most of the betting would have been: No. We went with it because we needed a target to hold our leaders to, and because we needed something that would cross linguistic boundaries. Arabic numerals were good for both.

Two, we’ve proved that this is not some affectation of elite white westerners. A lot of our best organizers and most amazing volunteers are from the global south. There will be at least 50 rallies across China, and 150 across India; almost every country in Africa is participating (and we just got an amazing op-ed in from Desmond Tutu, which ran in USA Today). On one level, this should be no surprise—these are the places and people who will be hurt first and worst by climate change. But too many westerners imagine that poverty means you can’t take time to think about your kid’s future. A few days ago, jumping the gun, some fishermen in Mumbai took their small craft out in the harbor and made a giant 350—as the story in the Times of India made clear, they understand all too well that they’re on the firing line.

We have one other great advantage as organizers: Since we’re working across the whole globe, we know already that it’s going to be snowing some places and baking hot in others, that it will pour rain in some spots (including, apparently, Times Square, where we’ll be on Saturday to show images from around the world on the JumboTrons). It doesn’t matter. We’ll have made our point across the planet. We’ll have taken science and made it news—taken reality and pushed it into politics.

Thanks to all.

Photos from flickr site Featured Global 350 Actions.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

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