Sports Drinks Are Dumb. This One is Even Dumber.

Just because something is organic doesn’t mean it’s good for you.

<p><a href="http://www.istockphoto.com/photo/example-of-different-colored-sports-drinks-gm164780165-16689822?st=_p_sportsdrink" target="_blank">Stratol</a>/iStock</p>

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Sports drinks are an abomination. They’re packed with stuff you almost never need in beverage form, even after a vigorous workout: electrolytes. And with something you should probably avoid: sugar. But what if you could wave a magic wand and make these garishly colored beverages organic?

Junk-food giant PepsiCo, the corporate force behind the wildly successful Gatorade line of sports drinks, is betting that its new G Organic products will keep thirsty consumers coming back for more. Bloomberg reports that even though Gatorade owns a 70.1 percent share of the $842 million US sports drink market, its sales are under pressure from one-ingredient upstarts like coconut water (itself a dubious mass-market product, as Maddie Oatman has shown.)

According to Bloomberg, Power G will contain about the same number of calories per serving as regular Gatorade, subbing artificial colors and flavors for natural ones. Here’s what’s in old-school Gatorade Lemon-Lime:

WATER, SUGAR, DEXTROSE, CITRIC ACID, SALT, SODIUM CITRATE, MONOPOTASSIUM PHOSPHATE, GUM ARABIC, GLYCEROL ESTER OF ROSIN, NATURAL FLAVOR, YELLOW 5

According to a Pepsi spokesperson, G Organic contains these ingredients:

Water, organic cane sugar, citric acid, organic natural flavor, sea salt, sodium citrate, and potassium chloride.

I confess that sounds more appealing to me than the regular stuff. But here’s the thing. Organic cane sugar, in high concentrations, packs just as much of a blow to your liver as regular sugar does. Note that a single serving of regular Gatorade delivers 34 grams of sugar—exceeding the American Heart Association’s recommended maximum daily limit for kids and the World Health Organization’s recommendation for adults. If the organic product is similar in caloric levels, as Bloomberg reports, it will offer a similar jolt.

And the electrolytes G Organic offers will be just as useless as the ones in regular Gatorade. Turns out, your body does a great job balancing out electrolyte depletion with a normal diet.

In short, organic sports drinks are an abomination, too.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate