Introducing BK’s Apple Fries, Healthy Food Their Way

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bk-applefries091107.jpgBurger King announced today that they’re going to offer healthier food for kids this fall. Their new “Kids Meal” will offer low-fat milk, flame-broiled chicken strips, and “Apple Fries”—red apples sliced (via BK’s patented cutting process) and packaged, you guessed it, to look like fries. Although, leave it to Burger King to leave out the most nutritious part of the apple—the skin.

Burger King’s attempt to provide healthier food could be in the interest of public health (or pressure?), but to me it sounds like just another marketing ploy which is par for the course for the fast food industry these days. But what’s BK up to with these apple fries? Are they shaped like fries to trick children into eating them, or to have kids associate healthiness with french fries? Why not just give the kids a whole apple, skin and all?

After all, a recent Washington Post survey of DC fourth graders showed that kids actually do like fruit. Minimally processed mandarin orange segments, applesauce, and pineapple receive as high a kid’s review as processed, sweetened treats. But I guess kids can’t have it their way at Burger King.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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