Not Much to ‘Prost’ About: Germans Losing Their Taste For Beer

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


CGItemp20610120163449168.239.83.80-86.jpeg

Germany’s Federal Statistics Office reported yesterday that beer—”proof that God loves us and wants us to be happy,” said Benjamin Franklin—is increasingly being replaced in German glasses by the likes of juice and bottled water. (Only six more signs until the Apocalypse, if you’re counting.) Beer sales in the Fatherland have fallen to their lowest level since 1993. Between 2006 and 2007, beer consumption declined 2.7 percent, while non-alcoholic drinks rose 18.1 percent over the same period. The German government attributes the change to an aging population combined with an increasingly health-conscious public… in other words, beer drinkers are dying off faster than they can be replaced. (I have some German friends who are bucking the trend, but so far they’ve been unable to drink their generation out from trouble.) The overall decline in beer consumption comes at a time when beer prices worldwide, including in Germany, are on the rise. This seems not to have offended the Czechs too much, who recently surpassed the Germans as the world’s most beer-loving culture. But with Germans abandoning their national drink, they still leave Americans in the dust: the average Deutschlander drinks 30.6 gallons of beer per year versus 21.6 gallons for the average American.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate