Study: 84% of Nutrition Labels On Kids’ Foods “Misleading”

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Labels on the front of foods marketed to children tout all sorts of nutritional benefits, from high protein and natural flavoring to heaps of fiber and vitamin C. But most of those claims are just feel-good marketing designed to mask the fact that our kids are being sold junk food. This is according to a study released yesterday by the Strategic Alliance, a California-based group of nutrition and exercise experts. It concludes that 84 percent of the nutritional claims made on the front of 58 “better for you” products were misleading; most of the products didn’t even meet the basic nutrition standards set by the US Department of Agriculture and the National Academies of Science. 

Among the worst offenders:

  • Dora the Explorer Fruit Shapes calls itself “an excellent source of vitamin C, naturally flavored, 90 calories per pouch, and gluten free.” But 58 percent of its calories come from sugar.
  • The “Meal Facts” panel on Kid Cuisine All Star Chicken Breast Nuggets advertises “white meat chicken, excellent source of protein, no artificial colors or flavors.” Yet 38 percent of its calories come from fat.
  • Apple Jacks touts its high fiber and low fat content, but derives 48% of its calories from 
    sugar—its primary ingredient.

 “Without FDA regulation, instead of giving more information to parents struggling to make the best decisions for their kids, the system  is deceiving them,” said the study’s author, nutritionist Juliet Sims. “The question is: Do food companies want to be on the side of parents and give them helpful information, or don’t they?” 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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