How 4-H Took Big Ag Money Without Selling Out

A pig raised by a 4-H member in Tennessee relaxes in its pen.<a href="http://www.flickr.com/photos/brent_nashville/220828858/sizes/z/in/photostream/" target="_blank">SeeMidTN.com</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Until recently, I had never really given 4-H Club a whole lot of thought. This was kind of intentional; I put 4-H in the same category in my mind as books like Old Yeller and Where the Red Fern Grows, in which kids grow to love an animal only to learn that eventually (spoiler alert!) it’s going to die. The horror!

But after a trip to the Alameda County Fair, where the kids milling around the 4-H small-animals display area (bunnies galore!) were far less grim than I had imagined, I decided to find out more about the club. The first thing I learned was that it’s giant: With 6.5 million members, 4-H is one of the largest youth organizations in the world. In addition to the old standbys of animal husbandry and home economics, the club now offers programs based around science and technology, sports, and a host of other subjects, in cities, suburbs, and rural areas.

But here’s the really interesting thing about 4-H: It’s full of contradictions. Big Ag has its fingerprints all over the club; among its sponsoring partners, the club lists Monsanto, DuPont, Cargill, John Deere, Philip Morris USA, and Kraft Foods. When you consider the fact that the average age of the American farmer is creeping up toward 60, it makes sense that agribusiness would want to support a program that turns kids on to farming.

And yet, at least when it comes to raising livestock, the values the club teaches are about as far off from industrial agriculture as you can get. The 4-H kids and leaders I talked to all spoke passionately about the importance of raising animals in humane conditions, on a healthy and varied diet. Members are encouraged to spend time with their animals, and they are required to learn about the biology and health of the animals they raise; kids can even participate in animal “bowls,” sort of like quiz shows for the animal husbandry set. “In 4-H we try to make kids understand the responsibility that comes with raising an animal,” says Stephanie Fontana, a 4-H program representative in Santa Cruz, California. “You’re in charge of another being.” Imagine that, 4-H agribiz sponsors!

At the Alameda County Fair, I met Kendyl Schultze, a 17-year-old high school senior from San Ramon, California, who has been raising animals with 4-H for nine years. Watch Kendyl talk about her 4-H experience in this video made by my fellow MoJo editor Jen Quraishi:

After hanging out with Kendyl, I wanted to know more. What’s it like to get an animal ready for fair time? Is 4-H actually inspiring kids to be farmers? So I decided to make friends with a few more 4-Hers. Over the next few months, I’ll be blogging about kids who walk their pigs in Oakland, a family that raises heritage turkeys through a partnership with Slow Food, and a pair of twins who are trying to save their family’s ranch with chickens that started out as a 4-H project. Know a cool 4-H member I should talk to? Let me know in the comments.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate