My SXSW Eco Panel: the Future of Organic

Photo: USDA

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For years, organic food has been among the fastest-growing segments in the US food market—which is exactly why mega-corporations like General Mills and Coca-cola have bought their way into it. Yet for all the growth and all the marketing heft brought to the table by these giants, organics still make up just 4 percent of US food sales. And in in the field, organic ag has even less of a toe-hold—of the 922 million acres of US farmland, just around 5 million acres are organic. Italy alone, barely larger than the state of Arizona, has 3 million acres under organic cultivation.

Is organic food bound to be just a niche market to be leveraged by big companies? Or does it organic ag present a big-picture, fundamental critique of the current food system—and can it expand out of its current niche?

I’ll be discussing these meaty questions next week with some really smart people at the South by Southwest Eco conference in Austin, in a panel moderated by urban farmer and magazine editor Jason Mark of San Francisco’s Alemany Farm and Earth Island Journal. Other panelists are  Erin Flynn of Austin’s Green Gate Farm and Don Carr of the Environmental Working Group. The panel, called “Good Food: Turning Popularity into Power,” takes place Thursday, Oct. 4 (details here). If you’re in town, stop by.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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