Are Your Food Ads Racist?

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Junk food companies are spending a disproportionately high percentage of their marketing budgets on ads for black-targeted television channels, according to a new study from the University of Connecticut’s Rudd Center for Food Policy and Obesity.

Spanish-language television is also a draw for junk food companies, although to a lesser degree overall.

The study defines black-targeted TV channels as those with a “high proportion of black individuals in the audience and/or whose ads were viewed disproportionately more by black teens relative to white teens.” The contrast is stunning: Black children see at least twice as many ads for sweets and sodas compared with white children.

Check out the results in the infographics below, and to see the full results of the study, click here.

infographic

University of Connecticut Rudd Center for Food Policy and Obesity
infographic

University of Connecticut Rudd Center for Food Policy and Obesity

 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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