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SELF-PARODY WATCH….This is just bizarre. Has any presidential candidate ever before run an ad mocking his opponent for not choosing a particular running mate? I think the folks running McCain’s war room are getting cabin fever or something.

But who knows? Maybe an attack ad this transparent will be just the thing to finally get all those ex-Hillary supporters fully on board with Obama. Sort of the way trash talk from the Yankees ends up on the front page of the Boston Globe and fires up even fair weather Red Sox fans. That’s pretty much how it would affect me, anyway.

In any case, since this is an ad that’s obviously aimed at insiders and the media, not actual voters, Jon Cohn has some pointed advice:

Having said all that, the media has some responsibilty here, as well. Controversy makes for good coverage, I know. But for all the talk of disunity, the really remarkable story about the Democrats right now is the absence of meaningful dissent on the party’s agenda. When it comes to substance, the Democrats are arguably more united than they have been since the early 1960s. Yes, you can find divisions on both domestic and foreign policy, on everything from the relative priority of deficit reduction to America’s response to Darfur. But these debates don’t match the kind we’ve seen in the past.

That’s really true, isn’t it? On trade and economic issues, the left and right of the party have both moved in each other’s direction since the early 90s and the remaining disageements are pretty moderate. Nearly everyone is united on some form of liberal internationalism as our favored foreign policy stance, and nearly everyone wants to withdraw from Iraq. Social issues have largely sorted themselves out. There’s surprisingly broad agreement about what our energy policy ought to look like. And there’s virtual unanimity on the broad contours of how we should tackle healthcare.

It’s not all sweetness and light, but aside from optics and personality issues, liberals really are remarkably united this year. It’s kinda scary in a way. I blame the blogosphere.

FORMATTING NOTE: It took me a while to figure out how to embed YouTube clips over at the old site so that they looked decent, but I haven’t quite figured it out here yet. This clip looks fine in Firefox, but it’s sort of squashed in Internet Explorer and a complete disaster in Safari. Sorry. I’ll fiddle around some more later and try to figure out the magic bullet.

On the other hand, I just noticed that link highlighting works a whole lot better in IE and Safari than Firefox. Win some, lose some, I guess.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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