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CHARLIE AND SARAH….I see that the McCain campaign has decided that two weeks is enough time for Sarah Palin to become plausibly knowledgable enough about national affairs to face an actual reporter. It’s not official or anything — and presumably depends on the continuing good behavior of ABC News in the meantime — but AP is now reporting that an interview with ABC’s Charlie Gibson is scheduled for “later this week in Alaska.”

I expect the interview to go fine. After all, two weeks is a lot of briefing time and Palin is, by all accounts, both a quick study and a good politician who knows how to change the subject, run out the clock, and provide vague answers whenever necessary. She should be OK.

Unfortunately, part of the reason she’ll be OK is that I expect Gibson to screw the pooch. So here’s a tip: there are several questions that Palin is obviously going to be prepared for. “What makes you prepared to be vice president” tops the list, so don’t bother using up your time on that one. Ditto for questions about her daughter, her Christian faith, and moose hunting. Conversely, Troopergate, the Bridge to Nowhere, and earmarks are probably good subjects, but only if you really know your stuff. She’s not exactly going to be surprised by those topics either. And I’m sure you know this already, but idiotic gotcha questions (“Can you name of the president-for-life of Berserkistan?”) are also no-nos.

So: pick some serious topics. Pick some unexpected topics. Don’t be an nitwit but don’t go easy on her either. Mix it up a little. After all, this is probably your last chance to speak with her until after the election. You might as well make the most of it.

And now, back to the U.S. Open.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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