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CYNICAL….Via TPM, an off-mic conversation about Sarah Palin between NBC’s Chuck Todd and conservative guests Peggy Noonan and Mike Murphy:

Todd: Yeah, I mean is she really the most qualified woman they could have turned to?

Noonan: The most qualified? No! I think they went for this — excuse me — political bullshit about narratives —

Todd: Yeah they went to a narrative.

Murphy: I totally agree.

Noonan: Every time the Republicans do that, because that’s not where they live and it’s not what they’re good at, they blow it.

Murphy: You know what’s really the worst thing about it? The greatness of McCain is no cynicism, and this is cynical.

Now you know what they’re saying in private. What they’re saying in public is a whole different thing, of course. Why? Todd and his colleagues get to the heart of things here:

Last night had the feel of a party that was still trying to find its groove. Tonight, that will change when the GOP rock star of St. Paul — Palin — takes the stage. And judging by the reception she gets, there could be a very real debate on the following question: Whose Republican Party is this — John McCain’s or Sarah Palin’s? Talk to the GOP delegates here and it’s no contest. This is Palin’s party; McCain’s just the surprisingly cool guy who “got it” more than these folks thought.

The social conservative base is giddily in love with Palin. They want her to be the future of the party. And you cross the base in public at your peril.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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