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FRED AND JOE….In case you’re wondering where I’ve been for the past few hours, the answer is: I took the afternoon off. I really felt like I had to get away from Palin-mania for a few hours and clear my head. I’m sure I’ll get back into the mix by tomorrow, though. In fact, maybe I’ll even tell you about my Sarah Palin nightmare. Maybe.

But not right now. How about some reaction to Fred Thompson’s keynote address instead? Do you think it was a good idea to dump Giuliani in his favor? Doesn’t seem like it to me. I sat there waiting and waiting for Fred to deliver some red meat, and it almost never came. Finally, when it did, it seemed….sort of….blah. All the usual phrases were there, but Fred is so droopy sounding that it just didn’t seem very rousing. The CNN talking heads seemed to think that it really energized the crowd on the convention floor, but I’m not so sure about that. They didn’t look all that energized to me.

Still, this is the kind of thing that’s almost impossible to judge if you’re not the audience for the red meat. So maybe Fred did better than I thought. But my take, for what it’s worth, is that they should have stuck with Rudy.

Joe Lieberman, on the other hand, who’s speaking right now, strikes me as fairly effective. No red meat (yet), but that’s not what he’s there for. His flat, droning speaking style is probably just the ticket for this particular message, and he’s doing a pretty good job of talking to the home audience and sounding oozingly sincere in his appointed role as bipartisan truth teller. His speech is a clear plus for McCain.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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