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GAFFE WATCH….Sarah Palin, peeking out from a thicket of pre-scripted talking points in Colorado Springs, goes off message briefly and explains what went wrong in the home mortgage market:

The fact is, Fannie Mae and Freddie Mac, they’ve gotten too big and too expensive to the taxpayers.

A gaffe! But how does it measure up? On a technical basis, I’d say it’s impressive. Until now, Fannie and Freddie haven’t cost the taxpayers a dime and their current problems aren’t really related to their size either. This leaves only a few conjunctions and proper names as sensible parts of this sentence.

On artistic merit, however, the judges have to score this one for Palin. Nobody cares about the minutiae of how GSEs work, after all, and liberal attacks on this score are almost certain to backfire because (a) we’re obviously harrassing her unfairly over trivia because she’s a small town mom and (b) we’re just trying to show off how smart we are. Besides, as Palin said, John McCain is in favor of “reforming things,” so he’s obviously the right guy to tackle whatever problem it is that Fannie and Freddie suffer from. For liberal critics, then, there’s no there there.

Actually, what’s really impressive about this is that even though Palin obviously didn’t know what she was talking about, she managed to dig smoothly into the standard movement conservative playbook to say something pleasing to the base anyway. Got a problem? It must be government’s fault! Something somewhere got too big and too expensive and conservatives need to rein it in. Nice work.

Anyway, I’m sure more like this will crop up soon. In the meantime, though, I’ll be a little quiet for the rest of the afternoon because the U.S. Open is um, I mean, because I have some important research to do for an upcoming article. Yeah. That’s what I meant.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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