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DEBATE PREVIEW….Karen Tumulty notes that 9 out of 10 people are now dissatisfied with the way things are going in the United States:

With the nation in that frame of mind, it’s hard to believe that talking about Obama’s associations with a figure from the 1960s is going to gain McCain much ground. Nor will talking about earmarks, or recycling his stump speech jokes about how the federal government is studying the DNA of bears. These items aren’t even a rounding error in the huge federal budget, and sound even smaller in the wake of last week’s $700-billion bailout package. And all this is even before most Americans have taken a look at the quarterly statements they will be receiving in coming days that show just how badly their 401(k)s and other investments have been hit.

Two notes. First, what’s the deal with the 9% of the country that apparently thinks we’re doing OK? Did they not understand the question? Second, as dumb as it is, my guess is that McCain will talk about Ayers and Jeremiah Wright and bear DNA regardless. It’s possible that there was never any winning strategy for McCain in the first place, but the strategy he ended up with has nonetheless been almost astonishingly bad. It’s like he just put the last few winning Republican campaigns in a blender and decided to repeat them. Neither he nor Steve Schmidt seem to understand that the Republican base just isn’t what it used to be.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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