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JOHN McCAIN, POLICY GENIUS….Jon Cohn runs down the McCain campaign’s meanderings on healthcare policy today. It goes something like this:

  1. We’re going to eliminate the tax deduction of healthcare insurance and replace it with a $5,000 tax credit for families.

  2. Oops, that means a lot of families will end up paying more in taxes. Can’t have that. So what we’re really going to do is eliminate the income tax deduction, but not the payroll tax deduction. All better now.

  3. Oops again. The new plan saves middle class families from a tax increase, but by doing so it blows a huge hole in the budget. $1.3 trillion over ten years, to be exact.

  4. What do do? Cut Medicare! Hooray!

The McCain campaign, of course, says it’s not really “cutting” Medicare. It’s going to save $1.3 trillion by “eliminating fraud” and “reforming payment policies” in addition to a bit of other handwaving. You betcha.

I think the lesson here is not so much that McCain is being especially mendacious, but that he was never serious about this plan in the first place. He’s never really cared one way or the other about healthcare reform, but Obama had a plan so he needed one too, and this is what his advisors cooked up. If the sums don’t work out right — well, tell the numbers guys to jiggle a few things around and then jabber about earmarks or something. And then get back to accusing Obama of palling around with terrorists. Mission accomplished!

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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