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GUTTING THE TROUT….Ezra informs us today that the healthcare insurance industry has blinked. But it’s sort of a Sarah Palin blink:

The big news of the day is that the insurance industry has offered a deal: In return for a mandate in which every American must purchase health care coverage, they will stop refusing to sell insurance to those with preexisting conditions. Some deal. They’re basically saying that if we legislate that every American must purchase insurance coverage, they will sell insurance coverage, at some price, to every American.

Needless to say, this is a deal that every industry in America would love. Take GM, for example. Why bother bailing them out with taxpayer cash? Just pass a law instead mandating that every American has to buy a Chevy, let GM set the price, and they’d be back in business!

Of course, it’s actually worse than that. At least if you mandated car purchases, the car companies would still compete for business by lowering prices. Healthcare companies, conversely, don’t want your business if you have a preexisting condition. Why would they? So they’d actually do just the opposite, jacking up prices steadily to ensure that someone else will end up getting your business if you happen to be a diabetic or have a family history of coronary trouble.

Ezra explains all this in more detail, but for now I’ll just observe that a blink is a blink, even if the deal on the table is patently ridiculous. It means the health insurance industry is scared that we might actually do something in 2009 and they want to be seen as something other than completely obstructionist. That means only one thing: they’ve shown fear, and now it’s time to bore in for the kill and gut them like trouts. Let’s get to it.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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