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ATTENTION SPANS….Mike O’Hare is unhappy about decreasing attention spans and what that means for the news business. I couldn’t quite make it through his entire post1, but here’s his conclusion:

Maybe a workable business/technology model can be created for digital newspapers, but the newspaper itself cannot be the same as the once-a-day package of lots of long stories and a ‘readership’ of googlers and texters may just not support the journalism on which a democracy depends.

….I am quite down about all this. It drives me nuts that my students have almost never engaged with a work of art or explication for more than the length of a music video; I assign them one of Wagner’s longer operas and their mental state becomes a little labile, understandably, but even a ninety-minute class discussion often pushes the new limits of attention. I don’t know how to get our arms around the facts of declining-marginal-cost goods in three-minute blips.

My mother was a fourth-grade teacher, and she told me once that when she started teaching (circa 1970) she could schedule activities for a maximum of 30 minutes before the kids got too antsy to control. By the time she retired (circa 2000), that was down to 15 minutes. I’ve long been of the opinion that there’s an upside to this (primarily a better ability to multitask), but I confess that I’m less and less sure of that these days.

1Just a wee joke.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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