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RAW DATA….Andrew Gelman presents us today with the chart on the right. Basically, it’s a measure of statewide vote changes between the parties from one election to the next. The big spike upward in 1976, for example, shows that Jimmy Carter won a whole bunch of states that had been won in 1972 by Richard Nixon.

The overall trend is down, which means that states are, in some sense, more set in their ways today than they were in the past. Red states are red states, blue states are blue states, and they just don’t swing much from election to election. This is consistent with a bunch of data that shows increasing self-segregation in the United States: communities tend to attract likeminded residents, and as the number of likeminded residents increases, they become far less likely to encounter opposing views that might swing their vote from one party to the other. So they vote the same way year after year.

There’s also a view that blames part of this trend on the increasing partisanship of the media. If you can surround yourself exclusively with Fox News and Rush Limbaugh on the one hand, or NPR and Daily Kos on the other, you’re going to become much more set in your ways. But although that seems plausible, I have my doubts: European countries have long had a more partisan media than in the U.S., but that doesn’t stop them from having big swings from election to election. In any case, my sense is that while partisan media may be on the rise in the U.S., its audience is mostly people who are already true believers. The swing voters still watch CNN and read Time magazine. Contrary data welcome, of course.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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