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Hey, guess what?  I’ve got a piece on cap-and-trade in the latest issue of Mother Jones.  You should go read it.  It’s designed to explain cap-and-trade for people who kinda sorta know what it is but are still a little vague on the details.  The basic structure is “Ten Things You Should Know About Cap-and-Trade,” and here’s #10:

10. It’s not a panacea. “Cap and trade is just a tool,” says the NRDC’s [Dale] Bryk. It might be the backbone of any effective long-term carbon reduction policy, but it’s not the only tool we need. Or even necessarily the best. If you want to improve vehicle mileage, for example, raising federal fuel-efficiency standards is “much cheaper for consumers than raising the price of gas,” she says. Michael O’Hare, a public-policy professor at UC-Berkeley, emphasizes the need for the government to take a more active role than just setting carbon prices. Sure, higher energy prices might motivate people to change their behavior. “But,” he points out, “even if I want to take the tram, I can’t do it if there’s no tram.”

In other words, command and control will remain absolutely necessary. As will taxes. Even with a well-designed cap-and-trade plan in place, we’ll need tougher efficiency standards, higher fuel taxes, more sensible land-use policies, green research programs, and plenty more. But in the same way that cutting calories is the core of any weight loss no matter which fad diet you follow, raising the price of
carbon is the core of any climate plan. With luck, this could be the year we finally figure that out.

Bottom line: cap-and-trade is just one piece of an overall energy/environment policy.  But it’s a good piece!  And it helps make all the other pieces work better.  Read the whole thing for more.

On an inside-baseball note, I wrote this article back in October, but thanks to the miracle of print magazine lead times it’s only now hitting the stands.  My hope was that this would be good timing, because Barack Obama would be introducing his cap-and-trade plan in March and everyone would be eager to learn what it all meant.  In the event, the stimulus bill and budget have pushed everything else off the stage for the moment, but with any luck cap-and-trade will still make its debut sometime soon. So be prepared!  Read all about it now!

(But stay away from the comments.  Yeesh.  Some wingnut organization has apparently already gotten wind of the piece and sent its slathering hordes over to let us all know that GLOBAL WARMING IS A HOAX!  You have been warned.)

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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