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Ezra Klein talks about the healthcare principles outlined in Obama’s budget:

The salient fact about health insurance in the United States is not that 15 percent don’t have it. It’s that 85 percent do….That’s why the first three health care principles in Obama’s budget speak to the concerns of the insured: Choice, affordability, security. But In his latest column at the Kaiser Family Foundation, Drew Altman suggests a metric we should we be watching to see if they’re successful. Polls, he notes, generally ask whether you think health reform will make your family better off. Kaiser recently ran one such survey and the results were moderately encouraging.

At a guess, it’s the group in the center that’s critical.  Supporters provide the shock troops and the opposition provides, um, the opposition.  But that big middle group that mostly thinks national healthcare is probably good for the country but isn’t sure if it’s good for them?  They’re the ones most easily swayed by conservative scare talk.  Altman notes that these poll numbers are better than the ones Bill Clinton enjoyed in 1993, which is good, but 43% is still a huge number.  That’s the battleground.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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