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Over at The Opinionator they round up some blog reaction to Barack Obama’s increasingly tough talk on Iran and then say this:

At Mother Jones, Kevin Drum remarked on the shift in tone on Iran without being so fazed by it.

Reading this reminded me of one of the dangers of blogging: it’s such a conversational medium that you sometimes forget which parts you’ve said aloud and which parts you haven’t.  I’ve been emailing and chatting (and just thinking) about Iran the same as everyone else, and one of the things I’ve been emailing and chatting and thinking about is the strong likelihood that the Iranian regime is going to crack down ever harder as the protests continue, producing ever greater brutality and ever greater bloodshed.  So far, for good and sound reasons, Obama has taken a restrained tone toward this, but if it continues he’s obviously going to react ever more strongly and more concretely.  And he’ll have to do it without either overpromising or actively making things worse for the protesters.  It’s already a tough tightrope to walk, and it’s going to get tougher.

So the reason I wasn’t fazed by Obama’s statement today is because I’ve been expecting it all along.  And unless the opposition has already fizzled, I expect Obama’s position to get even more difficult.  I haven’t actually said any of that on the blog, however, which might make my reaction today seem a little jaded.  Really, though, it wasn’t: it was just the natural endpoint of a conversation I’ve been having for the past week outside the blog.  Now, with this post, I’m letting the blog catch up to my brain.  Finally.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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