October 24, 2009

Futility Bleg

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So I’m watching the Oregon-Washington game, and earlier in the first half, following a sack and a holding penalty, the Ducks were left with second and 36.  Which got me wondering: what’s the longest yardage a team has ever had to make a first down?  3rd and 50?  4th and 75?  Anyone happen to know the record in this category?

I’m watching the game on my new “free” hi-def TV.  And the TV itself really was free.  But of course it didn’t fit in our current TV cabinet thingy, so we had to buy a new one.  And what’s the point of a hi-def TV unless you call up the cable company and order hi-def service?  And hey, as long as I’m at it, why not get a few more channels too?  And maybe I need a Blu-Ray player too.  All told, my “free” TV will probably cost a couple grand just in its first year.  Sheesh.  I’m an idiot.

Plus I now have an old TV and TV cabinet to somehow get rid of.  The cabinet is just a bear.  It doesn’t seem that big — maybe five feet wide and as high as my chin — but it weighs a ton.  I can barely move the thing.  I suppose this probably means it’s well built, but at this point I sort of wish it were a little flimsier.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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