Reebok’s Unhidden Agenda

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Thankfully, I haven’t yet seen a TV commercial for Reebok’s new EasyTone shoe.  But Sophia Lear brings me up to date here:

It took being assaulted by this ad a few times to pinpoint what makes it so horrifying. The message of the ad seems to be: what women really want is to have a butt so cute that they will be objectified like the woman in the ad.

It took a few viewings to figure this out?  Here’s the very first line of the ad:

Reebok EasyTone shoes not only look fantastic, they’ll help make your legs and butt look great too.

Emphasis very decidedly in the original, accompanied by the camera zooming in for a tight closeup on the woman’s butt.  This is not a subtle sales pitch.  You can see for yourself at the link.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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