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Atrios:

Around the internets some are taking issue with my assertion that a year ago some sort of HCR seemed inevitable. Perhaps it was just irrational exuberance at the time, but certainly everyone I talked to, from congressional staffers to people working for HCAN, seemed to think it was basically inevitable, the only question being how good it would be, specifically whether or not there would be a public option. At the time, such irrational exuberance also led people to think that we had a good chance of decent climate change legislation and EFCA. Obama was very popular at the time, and one assumed that popularity could translate into some quick results.

This is a little off topic at the moment, but it brings up something I’ve long been curious about. When Atrios says “EFCA,” I assume that he, like everyone else, means “EFCA with card check.” (Background here if you don’t know what I’m talking about.) That was always the holy grail for the labor movement, after all. And it’s true that a fair number of people were optimistic about passing this.

But where did that optimism come from? I’m in favor of card check myself, but that never blinded me to the fact that there was never anything close to 60 votes for it in the Senate. As near as I could tell, it was a pipe dream. But maybe I missed something. Can anyone tell me just why anyone thought EFCA was ever likely to pass?

(As for climate change, that was always going to be a harder sell than healthcare reform. It’s all spinach and no dessert. Still, at least it had — and still has — a small chance of passage in some form or another.)

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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