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The chart below, from Gallup, shows that public recognition of the seriousness of global warming has taken a steep hit over the past two years. This comes via Aaron Wiener, who believes the most obvious explanation for the shift is the growing politicization of climate change. “What was once a broad moral and scientific issue is now a centerpiece of the Democrats’ legislative agenda. The percentage of Americans expressing a belief in man-made climate change now correlates loosely with the level of support for the president, while the percentage expressing skepticism is in line with opposition to Democrats in Washington.”

True enough, though I’d say that the recent failure of Copenhagen and the concerted disinformation campaign surrounding “Climategate” probably played a role in the latest numbers. Whatever the reason, though, the effects have been devastating. It’s one thing to acknowledge climate change but to argue over its likely impact. That would lead politicians to accept cheap, small-bore measure to address warming but to reject bigger, more expensive ones.

But that’s not what’s happened. The Republican Party has largely decided that climate change simply doesn’t exist. It’s a hoax. And that leads them to oppose everything, even programs that have light footprints, don’t cost a lot of money, and don’t require massive regulation. After all, why should they support them if the problem they address literally doesn’t exist?

This is why so many environmentalists have switched gears recently, suggesting that climate change action should be disguised as energy research, national security programs, or competition with China for market share in windmills and solar panels. And maybe that will work for a while. But just saying something doesn’t exist doesn’t make it so. Eventually even the GOP is going to have to acknowledge this.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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