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Matt Yglesias made a good and underappreciated point about the Democratic healthcare bill yesterday. There’s a core group of lefties that oppose it for idiosyncratic reasons, “But the point I want to emphasize is that theirs is a pretty marginal point of view. ‘The left,’ in both its traditional institutional forms (unions, civil rights groups) and its online grassroots forms (MoveOn) is very firmly behind this bill.” Greg Sargent amplifies:

Americans United for Change is set to announce a $500,000 ad campaign in the districts of multiple House Dems across the country, a source familiar with the plans says. The labor federation AFSCME is preparing a “significant push in the weeks ahead,” according to an AFSCME official, who adds that ads could air before and after the House votes on the Senate bill, providing cover for Dems who find themselves under assault after voting Yes. Americans for Stable Quality Care, a pro-reform coalition which is working with the labor powerhouse SEIU, is finalizing plans for a major buy in multiple districts, an official familiar with the plans says.

So unions are spending heavily in support of the bill, MoveOn’s members support it 83%-17%, Nancy Pelosi is putting the screws on her caucus members, Harry Reid is doing the same in the Senate, and President Obama is finally pulling out all the stops too — both in front of the cameras and behind the scenes. Among the netroots, Markos Moulitsas says it’s time to stop screwing around and pass the bill, and virtually every liberal member of the wonkosphere favors it as well. Ditto for church groups and civil rights groups. That’s an enormous amount of firepower, and that’s why, despite all the last-minute posturing and kvetching and preening, I think this bill is going to pass. In the end, that’s just too much pressure to bear. Nancy Pelosi is going to get her 218 votes.

But it’ll be close! If you haven’t called your member of Congress, do it today. For a full list of congressional names and phone numbers, go to Congress.org. Type in your representative’s name and it will pop up an information page that includes a phone contact. Don’t know who your representative is? Enter your zip code and it will tell you.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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