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Steve Benen summarizes the latest news about Sen. John Ensign starting to lose support within the GOP caucus and then sighs:

I’ve largely given up trying to figure out why major news outlets aren’t taking this seriously. We’re talking about a controversy featuring a sitting senator’s adulterous affair, plus alleged ethics violations, hush money, and official corruption. An ongoing FBI investigation appears to be heating up, and by some accounts, expanding, and yet, no media frenzy.

It is sort of mysterious, isn’t it? I sort of get the fact that Ensign is skating on his affair. That happens all the time. But then there’s the fact that Ensign pretty clearly paid out hush money to his lover’s husband, funneled through his parents in $12,000 chunks to avoid having to report it to the IRS. And the fact that he just as clearly tried to shake down some local businesses to provide a job for the guy. Plus the fact that apparently he’s a total douchebag and everyone hates him. Seems like a great story!

But it goes to show the power of the news cycle. Basically, unless you’re as agenda-driven as Fox News, it’s hard to keep a feeding frenzy going unless you have something new to report. And there’s just not enough new stuff to report on Ensign. He had an affair, he evaded IRS reporting rules, he tried to use his influence to get his lover’s husband a job, and he’s a douche. It’s old news. What have you got for me that’s fresh?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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