June 11, 2010

Chart of the Day: The World’s Worst Brand

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Via Felix Salmon, this chart from BrandIndex shows the changing fortunes of three global companies that have fallen on hard times lately. The score comes from responses to the question “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?” BP is still lagging a bit behind long-term champ Goldman Sachs, but they’re catching up fast. Give it another few days and they should be the least popular brand in the world.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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