June 11, 2010

Friday Cat Blogging – 11 June 2010

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I took these pictures a couple of days ago. Both Inkblot and Domino were absolutely entranced by something in this bush in our backyard, but for the life of me I can’t figure out what it was. They stared, they got up on their hind legs and thought about climbing up the trunk, they meowed, they even ignored the camera. And me? I looked and looked and couldn’t see anything. Maybe it was a cleverly camouflaged green grasshopper. Or maybe it was something from the cat dimension. Hard to say.

And I have a special extra treat for you today! Would you like to see a picture of the headquarters of Mother Jones’ global publishing empire in beautiful downtown San Francisco? No? Well how about a picture of a cute little girl holding a cute little orange kitten inside the headquarters of Mother Jones’ global publishing empire in beautiful downtown San Francisco? That’s what I thought. Just click here.

UPDATE: Aha! Turns out I wasn’t looking up high enough. But a few minutes ago Inkblot was outside looking entranced once again, and I found what he was looking at. Click for photographic evidence of nature red in tooth and claw.

It’s Friday rat blogging! Top left: the bush. Top right: the rat. Bottom left: Inkblot has been hauled into the house against his will and the rat begins to head to safety. Bottom right: Almost there! A few seconds later the rat made it to the ground and scurried off. Inkblot is inside sulking.

UPDATE: The consensus in comments is that this is a rat, not a mouse. Too bad. A mouse seems cuter somehow.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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