Watching Commercials: Your Civic Duty

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Check this out. Apparently the White House has set up a site called Fatherhood.gov, and among other tips for high quality male parenting it suggests watching a ball game on TV with your kids and then chatting with them about their lives during commercials. To encourage high quality chatting, however, the site suggests muting the commercials, and Ira Stoll is outraged:

Suppose I work at an advertising agency and earn my living making commercials, or own a company that has just invested millions of dollars in those commercials in the hope of winning customers and making a profit? Suppose I own a television network that makes its money by selling those commercials? Suppose I am a taxpayer who has just shelled out major bucks for the Army or the Census or some other branch of the government to buy these commercials, only to have another branch of the government instruct Americans not to listen to the same commercials my tax money was just spent to purchase. If I had any advice for fathers, it would be to mute the ballgame and turn up the volume for the commercials, or turn off the tube altogether and go play a game with your child. But now the government wants us to mute commercials? Really.

Wow. I understand that Stoll is probably still cranky over the failure of the New York Sun — and so am I, since I liked their crossword puzzle — but seriously. Muting commercials is your beef against Barack Obama and his socialist minions? And conservatives wonder why the rest of us think their entire movement has gone stone crazy?

(Via Jonathan Chait.)

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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