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Since Glenn Beck is in the news thanks to his trillion-person rally this weekend, it’s as good a time as any to ask a naive and unanswerable question. But here it is anyway: When did our taste in populist rabble-rousers decline so badly? Or has it? I don’t watch Beck very often, but I catch his act every once in a while, and the thing that always strikes me is how obviously phony it is. This isn’t a subtle thing, either. Every inflection is so plainly calculated that it’s like watching an old-time silent melodrama. 

Of course, my experience with populist rabble-rousers is slim. Maybe William Jennings Bryan sounded the same way. Ditto for Billy Sunday and Father Coughlin and Joe McCarthy.

But I still don’t quite get it. I know that conservatives used to have similar complaints about Bill Clinton’s shows of emotion, which they considered phony. But whether they were or not, he at least made them seem genuine. Beck almost seems to deliberately go out of his way to make his emotions obviously artificial.

I dunno. Is this just the standard veneer of revivalist preachers, which I have no experience with? Are there conventions to this kind of thing, the way that opera singers emote conventionally and everybody knows how to interpret it? Or what? I just don’t get who it is who buys this stuff. To me, Beck practically seems to be openly mocking his audience.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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