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Over in my mother’s congressional district, the Republican candidate is getting creative:

Republican Van Tran, the upstart challenger to Rep. Loretta Sanchez (D-Calif.), is betting on voters sniffing out his opponent’s struggles — literally.

Tran is sending out a scratch-and-sniff direct mail piece attacking Sanchez that features a hideous odor emanating from it….On the inside of mailer, the piece says, “Something smells rotten about Loretta. It’s the stench of Washington.” Below that is the scratch and sniff panel.

A GOP source who experienced the Eau de Sanchez put it this way: “It is a horrible odor, like the combination of the five or six worst possible scents you can imagine.”

Of course, keep in mind that this used to be a district represented by A-list loon Bob Dornan, and this seems like exactly the kind of thing he would have done. It’s good to see that north Orange Country Republicans are keeping the flame alive.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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