Quote of the Day: Please Fool Me

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From Adam Ozimek:

Our desire to have costs hidden from us is a very expensive preference.

He is reacting to a study showing that CAFE mileage standards are a less efficient way of reducing gasoline use than simply raising gasoline taxes. In the end, we all pay more for CAFE increases than we would if we just accepted the need for higher taxes.

I’ll confess that I’m not sure I’m convinced about this specific argument, though it’s pretty conventional economics. Largely this is because CAFE standards are more permanent than taxes and don’t suffer from the problem that people just get used to them and revert to their old behavior. If CAFE standards are higher, then they’re higher forever and gasoline use is reduced forever. Conversely, people react pretty weakly to higher gasoline prices in the short term, and we don’t really know all that much about how they react in the long term. So I’d be careful here. Ditching CAFE for higher gasoline taxes may be orthodox economics, but it might have social and political shortcomings even aside from our unwillingness to consider it in the first place.

Still, there’s a pretty good chance the study is right, and certainly this argument is right in general. We do an awful lot of inefficient revenue raising in this country because we’re not willing to simply raise taxes in a transparent way. Republicans don’t seem to have figured this out yet.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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